The AI your business runs on — not just chats with.
We're a small studio building three things: Lucid, a bespoke agentic AI chat agent built and trained on your business, proven deepest in automotive and ecommerce; the Source Business Solution, an all-in-one platform that replaces the stack of separate tools most small businesses juggle; and specialist software we design and build for clients directly. Plus hands-on help if you're not sure where AI fits yet.
Four ways to work with us.
Each one solves a different problem — pick the one that matches yours, or ask us and we'll point you at the right one.
Lucid Chat Agent
A bespoke, agentic AI chat agent, built and trained on your business — proven deepest in automotive and ecommerce, adaptable to whatever you run.
See how it works →Source Business Solution
An all-in-one, white-labelled platform for small businesses — website, CRM, chat and voice — replacing the stack of separate tools you're paying for now.
See the plans →Custom Software
Specialist software we design and build for clients whose systems need to do something no off-the-shelf platform handles.
See examples →AI Audits
Start with a free website snapshot, then a $99 diagnostic call — hands-on help figuring out where AI is genuinely worth adopting in your business.
How it works →Lucid Chat Agent
Bespoke, agentic AI · Proven in real deploymentsA bespoke, agentic AI chat agent — built and trained on your business specifically, checking your real systems and handing off to a person when it should. We've proven it deepest with a real automotive dealer group (live stock, per-brand knowledge, DMS integration) and on ecommerce stores — see how.
Live stock, not a script
Connects directly to your dealer management system so answers reflect what's actually on the lot right now, synced automatically.
Numberplate lookup
A customer's rego resolves straight to their vehicle's make, model and details inline — no forms, no back-and-forth.
Per-brand knowledge
Every franchise gets its own agent with its own knowledge base — no VW customer accidentally getting Isuzu pricing.
Leads straight to your CRM
Every conversation becomes a qualified lead in your existing sales pipeline, tagged by source, ready for a salesperson to pick up.
Test drive & service booking
Books test drives and service appointments directly in the conversation — no phone tag, no missed follow-up.
Multi-brand, multi-site
Proven running independently across a full multi-franchise, multi-location NZ dealer group — not a single-store demo.
Source Business Solution
3 plans · One platform, not five subscriptionsOur white-labelled, all-in-one platform for small businesses that are juggling a website tool, a CRM, a booking app, and a marketing tool that don't talk to each other. Start with a smart website and chat agent, add a voice AI receptionist, or hand the marketing over to us entirely — one login, one bill, instead of five.
- Smart website, hosting included
- AI chat widget — captures & qualifies leads
- CRM with a unified inbox — calls, texts & socials in one place
- Missed-call text-back
- Lead pipeline tracking
- Everything in Foundation
- AI voice agent — answers after-hours calls & books jobs
- Appointment scheduling synced to your calendar
- Review requests & reputation management
- Everything in Voice & Bookings
- Email & SMS campaigns with automated sequences
- Social media planning & scheduling
- Funnels & landing pages
- Reputation & performance reporting
- Campaigns planned & run by our team
AI adoption audits.
Not every business needs a bespoke platform on day one. We look at how your business actually runs, then tell you honestly where AI helps and where it doesn't.
Assess
We walk through your day-to-day workflows and find where time is genuinely being lost — not a generic checklist, your actual business.
Implement
We set up and configure the specific tools that make sense — sometimes ours, sometimes something simpler that already fits.
Train
We hand it over properly, with your team trained and confident using it day to day, not left to figure it out alone.
When off-the-shelf isn't enough, we design and build it.
Beyond Lucid and the Source Business Solution, we design and build fully bespoke software for clients whose systems need to do something nothing off-the-shelf handles. Here's what that capability looks like in practice:
Lucid DMS
In developmentAn AI-native dealer management system for NZ automotive groups — workshop, sales, parts and accounting in one place, with a voice agent that fills job cards automatically.
CarTrader
In buildA wholesale marketplace for dealer trade-ins — list once, get offers from matching dealers nationwide, pick the best price with no phone calls.
Your system
Let's talkGot a workflow running on spreadsheets and phone calls that software should be doing instead? That's exactly what this path is for.
Built by people who've actually done the job.
Source Ai didn't start as a software idea looking for a market — it started with two people who'd already spent their careers in the industries we now build for.
Paul Kerr spent more than 30 years in automotive sales and dealership management before writing a line of code. Together, Paul and Sarah also founded and built five ecommerce businesses across New Zealand and Australia from the ground up.
Sarah Kerr brings 15 years in automotive marketing, specialising in digital strategy, ecommerce and business growth. Between the two of us, that's more than 45 years of automotive experience and five ecommerce businesses built from scratch — real experience behind every product we build, not a generic SaaS playbook applied to an industry from the outside.
Paul Kerr
- 30+ years in automotive sales & dealership management
- Co-founded 5 ecommerce businesses in NZ & Australia
Sarah Kerr
- 15 years in automotive marketing — digital strategy, ecommerce & growth
- Co-founded 5 ecommerce businesses in NZ & Australia
Ready to see it running on your business?
Get in touch about a Lucid Chat Agent, a Source Business Solution plan, an AI adoption audit, or a fully custom build.